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So what do you do?: tracking creative graduates in Australia and the UK's Creative and Cultural Industries
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​Australia Research Council Discovery Project (2016 - 2019) (DP#
160101440)

​Project Summary
Since the 1990s the Creative and Cultural Industries (CCIs) have become increasingly central to the mission of Higher Education providers and the career aspirations of students. However, evidence suggests creative graduates face unique employment challenges.
 
Funded by the Australia Research Council (ARC), So what do you do? draws together an international team of scholars from communication and cultural studies, labour market economics and cultural geography, in order to better understand the employment outcomes of creative graduates. It will draw on quantitative data, including longitudinal graduate destination surveys (GOS-L and LDLHE) and the Household, Income and Labour Dynamics in Australia survey, (HILDA) in order to understand creative graduate outcomes, and the significance of key variables for these outcomes, such as gender, geography and skills utilisation.

To do this, it will apply the UNESCO model of the CCIs. This model includes all traditional cultural industries – such Media, Creative Arts and Heritage – as well as the new Creative Industries, such as Advertising, Interior Design and Games Development.
 
The study will report on and critically analyse graduate outcomes in Australia and the UK through four lines of inquiry:

1) the labour market value of degrees oriented towards the CCIs relative to all other degrees, in terms of graduate salaries;

2) the employment conditions for creative graduates, such as employment type, multiple job-holding, skills utilisation, and outcomes in the CCIs;

3) the concentration and mobility of creative graduates working in the CCIs; and
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4) the embeddedness of creative graduates outside the CCIs


​Project Team
Associate Professor Scott Brook (Lead CI, RMIT University)
Dr Roberta Comunian (PI, Kings College)
Professor Alessandra Faggian (PI, Gran Sasso Science Institute)
Professor Jonathan Corcoran (CI, University of Queensland)
Associate Professor Sarah Jewell (PI, University of Reading)
Associate Professor Sora Park (CI, University of Canberra)
Professor Jen Webb (CI, University of Canberra)
Professor Phil Lewis (CI, University of Canberra)

Project researchers
Dr Jee Lee (RA, RMIT University)
Dr Mingjee Sun (RA, University of Queensland)
Lauren England, Phd Candidate (Kings College)
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